There were a number of items that were given out at launch events by Atari to promote the Atari Lynx.
Official 1990 Promotional T-Shirt
Given out at launch events in US.
Is Your Brain Big Enough T-Shirt
Atari Lynx "Is Your Brain Big Enough?" Exclusive promotional shirt ca. 1992-1994
This is a t-shirt promoting the Atari Lynx II, as shown on the back of the shirt with an extensive list of Lynx games available at the time, some to be released in the upcoming years and some that were never released (such as The Guardians: Storm Over Doria).
Stickers
Various promotional stickers have been created over the years. Here are a few that have been found floating around...
Marketting Displays
A number of different Batman Returns promotional displays were made and distributed to stores. Read more about them here - Atari Lynx Batman Returns promotional displays.